Dr. Andreas Sennheiser Celebrates Venuetech’s 20 Years in Business and 18 Years of Partnership with Sennheiser

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20 Years of Excellence: Celebrating a Milestone In an Impactful Journey

Venuetech Celebrates 20 years

Two decades of relentless dedication, innovation, and unwavering commitment have brought us to this remarkable milestone – 20 years of excellence in the Audio-Visual and Lighting (AVL) business in Dubai and the Middle East. As we celebrate this momentous occasion, we reflect on our journey, the evolving industry, and the profound impact we’ve had on events, entertainment, and technology in the region.

The Genesis

Our story began in 2003, a time when the AVL industry in Dubai and the Middle East was still in its infancy. Recognizing the immense potential and growing demand for cutting-edge AVL solutions, we embarked on a journey that would soon transform the industry landscape.

Pioneering Innovation

Over the past two decades, our commitment to innovation has been unwavering. We’ve consistently pushed the boundaries of technology, introducing state-of-the-art audio, video, and lighting solutions to the region. Our dedication to staying ahead of industry trends and our passion for creating unforgettable experiences have allowed us to stand out as leaders in the field.

The Regional Impact

Our impact has reverberated across the Middle East. From iconic music concerts to high-profile corporate events, we’ve been instrumental in enhancing the visual and auditory experiences of countless gatherings. Our projects have ranged from intimate private parties to mega-events that have drawn global attention. We take pride in knowing that our work has played a pivotal role in shaping the entertainment and event industry in the region.

Building Strong Partnerships

Our journey has been characterized not only by technological advancements but also by the invaluable relationships we’ve forged. We’ve partnered with renowned brands, event organizers, and businesses, collaborating to bring their visions to life. Our clients’ trust in our expertise has been the cornerstone of our success.

The Evolution of Technology

The AVL industry has evolved significantly over the years, with rapid technological advancements shaping its course. From the transition to digital audio and high-definition video to the emergence of immersive experiences through augmented and virtual reality, we’ve consistently adapted and embraced these changes. Our commitment to staying at the forefront of technology has enabled us to continue providing our clients with the best solutions available.

Challenges and Triumphs

Our journey hasn’t been without its challenges. However, each obstacle has served as an opportunity for growth and learning. We’ve emerged stronger from these experiences, with a deeper understanding of resilience and adaptability.

The Future Ahead

As we mark this milestone, we look ahead to the future with excitement and determination. The AVL industry is poised for further transformation, and we are committed to leading the way. Our vision for the next 20 years includes continued innovation, expanded services, and an unwavering dedication to our clients and partners.

Celebrating 20 years in the AVL business in Dubai and the Middle East is not just a testament to our longevity but a celebration of our dedication, innovation, and the impact we’ve had on the industry. We are grateful for the trust and support of our clients and partners who have been with us on this incredible journey. As we embrace the future, we are confident that the next 20 years will bring even greater achievements and memorable moments in the world of Audio-Visual and Lighting solutions. Thank you for being a part of our story, and here’s to many more years of excellence!

Venuetech Celebrates 20 years

Muxlab Inc. Appoints Venuetech as Middle East Distributor

Muxlab Inc. appoints Venuetech as Middle East Distributor

The new distribution partnership now allows Venuetech to offer the region Muxlab Inc. products and better support to Pro AV and Broadcast customers, while also strengthening the network of system integrators and dealers in the Middle East.

We are delighted to announce that the Canadian-headquartered AV and Broadcast Solutions manufacturer, Muxlab Inc., has entered into an exclusive dealership agreement with Dubai-based Audio-Visual Distributors, Venuetech.

“We are excited about taking on Muxlab Inc. especially since we believe that it is a great addition to our extensive portfolio of Pro AV, Connectivity, and UC. As a longstanding reliable AV solutions provider since 1984, Muxlab Inc. is a perfect portfolio fit, and the partnership is a very obvious choice for us. We are happy to introduce the wide range of Muxlab’s product range to the Middle East” commented Nour Assafiri, CEO of Venuetech.

“With Muxlab, we are bringing on a wide range of solutions to the Pro AV, Broadcast, Live Streaming, Digital Signage, and Video Conferencing markets. Plans are already in place to introduce the GCC to Muxlab and their solutions” Nour Assafiri further commented.

“Our teams have already begun working with each other and we are delighted to get to know the experienced team at Muxlab. We are looking forward to working alongside them and offering the brand a broad reach into the ever-expanding markets of AV Distribution and Connectivity” commented Naisvyn Lucas, Brand Manager Muxlab from Venuetech.

“We’re very excited about our new partnership with Venuetech and to having their experienced and technical team helping us promote and support the MuxLab Pro AV & Broadcast product lines in the Middle East,” said Ivan Khanikian, International Sales Manager for MuxLab.

About Venuetech:

Dubai-based distributor Venuetech is a prominent player in the field of Audio Visual, Lighting, Control, and Conference solutions. Having contributed to numerous notable projects across the MENA Region Venuetech represents a wide array of renowned suppliers and manufacturers in Lighting, Pro-Audio, Conference, Networking Solutions, Systems Design, and integration and more.

Collaborating closely with system integrators, Venuetech also provides system design support, installation, and system maintenance.

Website: www.venuetech.ae

LinkedIn: https://www.linkedin.com/company/venuetechllc/

Marketing: marketing@venuetech.ae

About MuxLab:

MuxLab designs and manufactures signal distribution solutions, leading the industry with cutting-edge technologies across various markets including Pro AV, Broadcast, Video Conferencing, Digital Signage, and Streaming.



Press contact: press@muxlab.com

Arbane Group Announces NESS – The First Free Spatialization Software in the Industry

Arbane Group announces NESS – the industry’s first free spatialization software. NESS is designed and supported by the French audio solutions manufacturer APG France.

With the release of the free software, the group intends the audio specialists to gain easy access to a robust and reliable spatialization solution designed based on standard and proven audio algorithms and principles. NESS will help the users to experience immersive sound in bars, nightclubs, theaters, and conference settings. The software proves to be a reliable solution for sound engineers, DJs, composers, or audio system designers.

NESS is designed to operate on a PC with multiple types of USB or DANTE. Depending on the power of the hosting PC, the NESS is able to manage up to 16 sources and 32 output channels.

With the release of NESS, Arbane Group plans on creating a trusted community of NESS users in the immersive sound industry. The group also plans on continuously upgrading the software features and parameters in the upcoming years to meet the ever-growing technological demands in the industry.

The free NESS software is now available for download on the Arbane Group website.

More updates to follow!

Arbane Group with APG France announces NESS - industry's first free spatialization software
Arbane Group announces NESS

Meyer Sound Introduces Nebra for Milan-Networked Sound Systems

Nebra Software Platform

Venuetech’s California-based audio solutions provider, Meyer Sound has introduced NebraTM. The free software platform offers its users an integrated, standard workspace that enables the hosting of several tools used with Meyer Sound audio solutions.

The preliminary release of NebraTM is focused on connectivity for Milan-based AVB network or for other Meyer Sound products in installed and portable applications through the existing RMS network via the RMServer. Other Meyer Sound products include the large-format linear line array loudspeaker, PANTHER, the USW-112P™ compact subwoofer, and three ULTRA-X series point source loudspeakers are monitored through the current RMS network via the RMServerTM.

The Galileo GALAXY Network Platform and third-party devices will also be provided connectivity by NebraTM.

Image source: meyersound.com/product/nebra/

The all-inclusive NebraTM also features an icon-based, graphic display that enables its users to easily view all Milan-based connections and the status of the individual devices in one workspace in a clear visual layout.

NebraTM is now available as a free download from the Meyer Sound website – several versions of which will be available for both Windows and Mac operating systems. NebraTM is conceived as a comprehensive software platform, and other functions will be incorporated into future releases.

Venuetech’s Brand New Partnership with Colorlight to Debut at GITEX 2022

Venuetech is delighted to announce our brand-new distributor partnership with Colorlight – a globally based leading LED Display Control System Solutions Provider.

As the exclusive distributor of Colorlight, Venuetech will distribute Colorlight’s extensive range of LED Display Control System Solutions that include 8K and 4K LED Controllers, Video Splicers, 4K Senders, 5G Receiving Cards, Media Servers, and Multifunction Cards. Colorlight also contributes to the advancement of the LED control system industry with their Research and Development (R&D) center which seeks the expertise of more than 300 engineers.

“We are excited to bring a leading global market player in LED display controllers like Colorlight to the Middle East. With the influx of LED display solution providers in the market, we have seen a remarkable increase in the demand for LED displays. We believe Colorlight will be an impressive complement to the current market conditions” said Abdul Assafiri, COO of Venuetech.

Gary Tong, Director of Services and Support & Key Account Manager from Colorlight also commented on the partnership “We are happy to partner with Venuetech to enter the Middle East market. As a major distributor of AVL, Control Rooms and Conference and Control systems in the Middle East, we are aware of Venuetech’s strong and long-standing footprint in the market. We are looking forward to the exciting opportunities this partnership yields us”.

As a brand-new partner, Colorlight will be displayed at Venuetech’s booth H3-C1 at the upcoming GITEX exhibition.

Ali Saab from Video Division at Venuetech commented “I believe this is a great way to seal the partnership, we are planning to display a range of video control solutions from Colorlight at Venuetech’s booth at GITEX 2022. Our team of in-house video control system specialists is ready to introduce the visitors to the cutting-edge control system solutions that Colorlight has to offer”.

Meyer Sound Training in Dubai Ends in Success

Meyer Sound Training in Dubai

The two-day Meyer Sound Systems Design and Optimization training session organized by Venuetech ended on the 14th of September at Dubai World Trade Center (DWTC).

The training session was headed by Senior Technical Support & Education Specialist Merlijn Van Veen and Sana Romanos, Technical Services Specialist, Middle East & Africa. Audio Systems Specialists, Sound Engineers, and Technicians from the UAE as well as Saudi Arabia and India traveled to Dubai to participate in the training session.

Organized as a part of a series of training sessions in collaboration with the prominent audio brand based in Berkely, CA, Meyer Sound, the training soon followed our first-ever joint training session which saw immense success.

Addressing the attendees at the onset of the training course Ismat Assafiri, Systems Architect and Audio Specialist at Venuetech commented “The release of MAPP 3D is a significant juncture in the development of sound systems design. We are excited to bring this knowledge to our fellow audio specialists in the region through our partnership with Meyer Sound”.

Andrea Granata, Sales Manager of Middle-East and Africa, Meyer Sound also addressed the attendees; “When I first attended “Sound System Design and Optimization Training” it changed my understanding of audio forever. With Venuetech we decided to give the same opportunity to a new generation of technicians, hoping to have a similar positive impact. The training evolved since the old days and was bringing together fundamentals and the latest technological development”

“The response of the room, filled with a mix of experienced engineers and young audio enthusiasts, demonstrates that the education that Meyer Sound offers has no equal in the industry” Andrea Granata further commented.

The training session painstakingly explored the relationship between the predictive of the MAPP 3D Sound System Design Tool and actual sound system performance as measured with FFT-based transfer-function analyzers.

The participants of the training gained insight into generating and comparing data using both MAPP 3D and Compass, in order to help them better understand the correlation between the two. The course’s key objective was for the users to possess a clearer idea of how sound systems behave in both modeled and real space, and with it, a more informed approach to accurately designing and optimizing systems using Meyer Sound solutions. The training was followed by a Q&A session with Merlijn Van Veen and Sana Romanos.

“We decided to offer the training with the intention of sharing pure knowledge on system design. The training gave great insight into a variety of tools that every sound engineer will now have in their pocket when designing a new system” said Alice Macaluso – Meyer Sound Brand Manager at Venuetech. “There is a vast amount of information and knowledge out there, and we hope to lead our fellow audio specialists and systems architects to these resources and offer them support when needed” she further commented.

The Chief Operating Officer of Venuetech Abdul Assafiri shared “We are delighted to be at the forefront of educating the professional Audio Specialists and Systems Designers in the GCC by facilitating this unique opportunity. We are already making plans for our next Meyer Sound – Venuetech training session”.

Date: 09/16/2022

Meyer Sound Demo Units Arrive at Venuetech

We are delighted to share that we received the first major demo unit delivery from Meyer Sound at our premises in Al Quoz Industrial Area 1, Dubai, UAE. These units are now available for live demonstrations.

Meyer Sound Demo Units at Venuetech
Meyer Sound Demo Units

Shipped from Berkely, CA, USA Meyer Sound laboratories, the shipment brings several of Meyer sound’s flagship self-powered loudspeakers including Ultra-x20 and ULTRA-x40 to the Middle East. The demo units also include the 15-inch Powered Subwoofer, 750-LFC that pairs seamlessly with ULTRA-x40.

Meyer Sound Demo Units at Venuetech
Galileo Galaxy by Meyer Sound at Venuetech

There are some Galileo Galaxy  that can harness open-source AVB technology to extend a new level of audio control in driving and aligning loudspeaker systems with multiple zones. Galileo Galaxy now enables the region’s audio specialists to test SpaceMap Go – a spatial sound design and mixing tool that leverages the processing power of Meyer Sound’s Galileo GALAXY Network Platform in an intuitive iPad app.

Meyer Sound Demo Units at Venuetech


Also Included in the demo there are the compact yet powerful MM-4XP and UP4-Slim that can provide impressive coverage for systems with limited space and visibility such as clubs, restaurants, galleries, and museums.

Venuetech would like to invite audio engineers, system integrators, consultants, and audio systems architects in the region who would like to personally experience and evaluate the exceptional performance of Meyer Sound’s portable audio solutions range.  Get in touch with us for a demo and experience the beauty and the robustness of the premium “Meyer” sound. Contact our dedicated brand manager Alice Macaluso at alice@veneutech.ae or info@venutech.ae for a demo.

More on Meyer Sound’s Loudspeakers:  

The world’s greatest theatres, concert halls, and touring artists rely on Meyer Sound systems to support their creative visions with the highest-quality, most reliable sound reinforcement systems. These loudspeakers provide incredible depth and detail at any volume level, from the softest whisper to room-shaking effects; systems boast extremely low distortion, for total sonic clarity and a fatigue-free listening experience.
Our components integrate easily and discreetly with both modern and historic buildings. With a complete range of solutions including Line arrays, Point Source, subwoofers, and ceiling loudspeakers, Meyer Sound audio solutions accommodate all your audio system needs.


Venuetech and Meyer Sound Return with a 2-Day Training Session

Venuetech Meyer Sound Training

Mere months after our first-ever in-person joint training session in the Middle East, we are excited to announce our second large-scale 2-day training session in collaboration with Meyer Sound.

The “Audio Systems Design and Optimization MAPP 3D” training will be held at Dubai World Trade Center (DWTC) from the 13th to the 14th of September.

Senior Technical Support & Education Specialist, Merlijn Van Veen will lead the training. A veteran audio systems specialist and an educator, Merlijn joined Meyer Sound’s global education leadership team in 2018. Joining him is Sana Romanos, Technical Services Specialist – Middle East & Africa, whose extensive repertoire includes coordinating design services as well as facilitating demos and education programs.

The course is designed for Rental Company Audio Technicians, System Integrators, Sound System Designers, and Audio System Specialists. The training intends to explore the relationship between the predictive of the MAPP 3D Sound System Design Tool and actual sound system performance as measured with FFT-based transfer-function analyzers.

The instructors plan to generate and compare data using both tools, in order to help users better understand the correlation between the two. Upon completion of the course, attendees will possess a clearer idea of how sound systems behave in both modeled and real space, and with it, a more informed approach to accurately designing and optimizing systems using Meyer Sound solutions.

The training is yet another attempt by Venuetech to help maintain and improve the quality and competitiveness of the ever-improving, dynamic audio industry in the region. Commenting on the training Mr.Nour Assafiri, CEO of Venuetech LLC said “We saw quite a positive response for our first-ever training with Meyer Sound from the market in Dubai. This is why as the primary distributor of the Middle East, Venuetech decided to organize a large-scale training session for those who are looking to expand their knowledge on Meyer Sound MAPP 3D software and overall industry know-how”.

Proceed to the Training Center for more information

Jun’s Restaurant


Best described as “a progressive dining destination”, the North  American Asian  restaurant, Jun’s by award-winning Chef Kelvin Cheung delivers delectable North American and Asian flavors at its rough- edged yet contemporary and sleek venue located at the heart of Downtown Dubai.

To create an immersive audio experience for its guests as they connect over the delicacies, Venuetech was assigned to overlook the installation of Jun’s complete audio distribution system consisting of several of Venuetech’s most sought-after audio brand partners, Active Audio, LEA Professional and AUDAC.


Featuring superior sonic qualities, Vendome 5 loudspeakers by Active Audio boast a stylish wood finish that complements the elegant aesthetics of Jun’s interiors. With a very  high dynamic range, the Vendome 5 runs the background music at Jun’s with a power draw of only 170 Watts. A carefully distributed  installation of 24 Vendome  5 loudspeakers ensures  perfect  sound diffusion in Jun’s interiors with minimal visual distribution thanks to the loudspeaker’s sophisticated finish.

The 5-inch point sources are matched with 5 SB110 Compact Subwoofers by Active Audio; these 10-inch subwoofers are distributed for even low-end coverage with subtle bass response. Slim with a minimal-sized footprint the SB110 subwoofers are barely visible to Jun’s guests.


The sound system is powered by 5 CS704 4-Channel IoT-Enabled Amplifiers by LEA Professional, offering 700 Watts. Featuring LEA Cloud connectivity, these amplifiers are operated by supreme power components and flexible DSP systems. Offering a built-in Wi-Fi access point the CS704 from LEA’s NETWORK CONNECTSERIES was the ideal solution to run a parallel configuration on every channel.


Jun’s restrooms and adjoining hallway are rigged with 3 CALI424  by AUDAC  Safelatch™  2-way  4” ceiling speakers with Twist-Fix™ grills. With superb off-axis performance, these speakers come with a rear dome that maintains the performance and the sound quality regardless of the location of the installation.

The 6 ALTI  4 2-way pendant loudspeakers by AUDAC bring the sound to Jun’s outdoor patio area. Encased in a sleek yet sturdy body rated for long-term outdoor use, the ALTI 4 perfectly complements the rough-edged exteriors of Jun’s.

The 3 CALI424 in the restrooms and the 6 ALTI 4 in the outdoors are connected to a separate CAP412 four-channel 100V power amplifier by AUDAC  that draws 120 Watts of power to each of the four separate output channels. This amplifier offers great flexibility to the multi-zone audio distribution systems at Jun’s.


The XMP44 is a professional modular audio system by AUDAC sits at the start of the input chain as one of the system’s sources. With NMP40 SourceCon™ Network audio player module by AUDAC that is compatible with the streaming service Spotify module and the NMP40 SourceCon™ Network audio player module by AUDAC as the USB source, the restaurant has the ability to switch and use any of the preferred sources.

The brain behind the operation is the M2 Matrix Mixer from AUDAC. This top-of- the-line Multimedia digital audio mixer offers a 9 x 8 digital Audio Matrix for mixing and per channel processing.  It is the ideal fit for an analog-designed system that can support several input and output mixing tools.

This multi-media audio distribution system is connected wirelessly using the AUDAC Touch 2 application for smart devices that offers complete control and configuration of the signal chain within the AUDAC M2.