Two decades of relentless dedication, innovation, and unwavering commitment have brought us to this remarkable milestone – 20 years of excellence in the Audio-Visual and Lighting (AVL) business in Dubai and the Middle East. As we celebrate this momentous occasion, we reflect on our journey, the evolving industry, and the profound impact we’ve had on events, entertainment, and technology in the region.
Our story began in 2003, a time when the AVL industry in Dubai and the Middle East was still in its infancy. Recognizing the immense potential and growing demand for cutting-edge AVL solutions, we embarked on a journey that would soon transform the industry landscape.
Over the past two decades, our commitment to innovation has been unwavering. We’ve consistently pushed the boundaries of technology, introducing state-of-the-art audio, video, and lighting solutions to the region. Our dedication to staying ahead of industry trends and our passion for creating unforgettable experiences have allowed us to stand out as leaders in the field.
The Regional Impact
Our impact has reverberated across the Middle East. From iconic music concerts to high-profile corporate events, we’ve been instrumental in enhancing the visual and auditory experiences of countless gatherings. Our projects have ranged from intimate private parties to mega-events that have drawn global attention. We take pride in knowing that our work has played a pivotal role in shaping the entertainment and event industry in the region.
Building Strong Partnerships
Our journey has been characterized not only by technological advancements but also by the invaluable relationships we’ve forged. We’ve partnered with renowned brands, event organizers, and businesses, collaborating to bring their visions to life. Our clients’ trust in our expertise has been the cornerstone of our success.
The Evolution of Technology
The AVL industry has evolved significantly over the years, with rapid technological advancements shaping its course. From the transition to digital audio and high-definition video to the emergence of immersive experiences through augmented and virtual reality, we’ve consistently adapted and embraced these changes. Our commitment to staying at the forefront of technology has enabled us to continue providing our clients with the best solutions available.
Challenges and Triumphs
Our journey hasn’t been without its challenges. However, each obstacle has served as an opportunity for growth and learning. We’ve emerged stronger from these experiences, with a deeper understanding of resilience and adaptability.
The Future Ahead
As we mark this milestone, we look ahead to the future with excitement and determination. The AVL industry is poised for further transformation, and we are committed to leading the way. Our vision for the next 20 years includes continued innovation, expanded services, and an unwavering dedication to our clients and partners.
Celebrating 20 years in the AVL business in Dubai and the Middle East is not just a testament to our longevity but a celebration of our dedication, innovation, and the impact we’ve had on the industry. We are grateful for the trust and support of our clients and partners who have been with us on this incredible journey. As we embrace the future, we are confident that the next 20 years will bring even greater achievements and memorable moments in the world of Audio-Visual and Lighting solutions. Thank you for being a part of our story, and here’s to many more years of excellence!
The new distribution partnership now allows Venuetech to offer the region Muxlab Inc. products and better support to Pro AV and Broadcast customers, while also strengthening the network of system integrators and dealers in the Middle East.
We are delighted to announce that the Canadian-headquartered AV and Broadcast Solutions manufacturer, Muxlab Inc., has entered into an exclusive dealership agreement with Dubai-based Audio-Visual Distributors, Venuetech.
“We are excited about taking on Muxlab Inc. especially since we believe that it is a great addition to our extensive portfolio of Pro AV, Connectivity, and UC. As a longstanding reliable AV solutions provider since 1984, Muxlab Inc. is a perfect portfolio fit, and the partnership is a very obvious choice for us. We are happy to introduce the wide range of Muxlab’s product range to the Middle East” commented Nour Assafiri, CEO of Venuetech.
“With Muxlab, we are bringing on a wide range of solutions to the Pro AV, Broadcast, Live Streaming, Digital Signage, and Video Conferencing markets. Plans are already in place to introduce the GCC to Muxlab and their solutions” Nour Assafiri further commented.
“Our teams have already begun working with each other and we are delighted to get to know the experienced team at Muxlab. We are looking forward to working alongside them and offering the brand a broad reach into the ever-expanding markets of AV Distribution and Connectivity” commented Naisvyn Lucas, Brand Manager Muxlab from Venuetech.
“We’re very excited about our new partnership with Venuetech and to having their experienced and technical team helping us promote and support the MuxLab Pro AV & Broadcast product lines in the Middle East,” said Ivan Khanikian, International Sales Manager for MuxLab.
Dubai-based distributor Venuetech is a prominent player in the field of Audio Visual, Lighting, Control, and Conference solutions. Having contributed to numerous notable projects across the MENA Region Venuetech represents a wide array of renowned suppliers and manufacturers in Lighting, Pro-Audio, Conference, Networking Solutions, Systems Design, and integration and more.
Collaborating closely with system integrators, Venuetech also provides system design support, installation, and system maintenance.
MuxLab designs and manufactures signal distribution solutions, leading the industry with cutting-edge technologies across various markets including Pro AV, Broadcast, Video Conferencing, Digital Signage, and Streaming.
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Venuetech’s California-based audio solutions provider, Meyer Sound has introduced NebraTM. The free software platform offers its users an integrated, standard workspace that enables the hosting of several tools used with Meyer Sound audio solutions.
The preliminary release of NebraTM is focused on connectivity for Milan-based AVB network or for other Meyer Sound products in installed and portable applications through the existing RMS network via the RMServer. Other Meyer Sound products include the large-format linear line array loudspeaker, PANTHER, the USW-112P™ compact subwoofer, and three ULTRA-X series point source loudspeakers are monitored through the current RMS network via the RMServerTM.
The Galileo GALAXY Network Platform and third-party devices will also be provided connectivity by NebraTM.
The all-inclusive NebraTM also features an icon-based, graphic display that enables its users to easily view all Milan-based connections and the status of the individual devices in one workspace in a clear visual layout.
NebraTM is now available as a free download from the Meyer Sound website – several versions of which will be available for both Windows and Mac operating systems. NebraTM is conceived as a comprehensive software platform, and other functions will be incorporated into future releases.
The two-day Meyer Sound Systems Design and Optimization training session organized by Venuetech ended on the 14th of September at Dubai World Trade Center (DWTC).
The training session was headed by Senior Technical Support & Education Specialist Merlijn Van Veen and Sana Romanos, Technical Services Specialist, Middle East & Africa. Audio Systems Specialists, Sound Engineers, and Technicians from the UAE as well as Saudi Arabia and India traveled to Dubai to participate in the training session.
Organized as a part of a series of training sessions in collaboration with the prominent audio brand based in Berkely, CA, Meyer Sound, the training soon followed our first-ever joint training session which saw immense success.
Addressing the attendees at the onset of the training course Ismat Assafiri, Systems Architect and Audio Specialist at Venuetech commented “The release of MAPP 3D is a significant juncture in the development of sound systems design. We are excited to bring this knowledge to our fellow audio specialists in the region through our partnership with Meyer Sound”.
Andrea Granata, Sales Manager of Middle-East and Africa, Meyer Sound also addressed the attendees; “When I first attended “Sound System Design and Optimization Training” it changed my understanding of audio forever. With Venuetech we decided to give the same opportunity to a new generation of technicians, hoping to have a similar positive impact. The training evolved since the old days and was bringing together fundamentals and the latest technological development”
“The response of the room, filled with a mix of experienced engineers and young audio enthusiasts, demonstrates that the education that Meyer Sound offers has no equal in the industry” Andrea Granata further commented.
The training session painstakingly explored the relationship between the predictive of the MAPP 3D Sound System Design Tool and actual sound system performance as measured with FFT-based transfer-function analyzers.
The participants of the training gained insight into generating and comparing data using both MAPP 3D and Compass, in order to help them better understand the correlation between the two. The course’s key objective was for the users to possess a clearer idea of how sound systems behave in both modeled and real space, and with it, a more informed approach to accurately designing and optimizing systems using Meyer Sound solutions. The training was followed by a Q&A session with Merlijn Van Veen and Sana Romanos.
“We decided to offer the training with the intention of sharing pure knowledge on system design. The training gave great insight into a variety of tools that every sound engineer will now have in their pocket when designing a new system” said Alice Macaluso – Meyer Sound Brand Manager at Venuetech. “There is a vast amount of information and knowledge out there, and we hope to lead our fellow audio specialists and systems architects to these resources and offer them support when needed” she further commented.
The Chief Operating Officer of Venuetech Abdul Assafiri shared “We are delighted to be at the forefront of educating the professional Audio Specialists and Systems Designers in the GCC by facilitating this unique opportunity. We are already making plans for our next Meyer Sound – Venuetech training session”.